Marketing and Advertising Law in a Process of Harmonisation

Marketing and Advertising Law in a Process of Harmonisation

by Ulf Bernitz
4/5

The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising.

The legislation partially requires full harmonization and it contains a comprehensive.

First published
2019
Publishers
Bloomsbury Publishing Plc
Language
English

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