Recommend This!
by Jason ThibeaultImproving engagement with digital audiences is fast becoming a boardroom topic for many organizations.
Digital marketers and communicators seeking to harness this newfound power are finding challenges in engaging digital audiences due to short attention s.
- First published
- 2014
- Publishers
- Wiley & Sons· Limited· John
Great book for understanding how to apply the latest digital and media techniques to enhance customer interaction. The explanations and examples are clear and the tools are practical and applicable.
Very insightful view of the current digital marketing landscape. Great examples.
There comes a time when the latest technology evolves into something usable in business models. Social media and websites are the interfaces into our online lives and that means millions of posts, videos, tweets, and blogs across the globe in hundreds of languages in the course of hours.
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