Web Content
The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content.
Whether you're an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, you'll need to know how to write for the web and address the unique environment of the digital world.
This book will help you produce web content that generates results.
Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre?ads, articles, blogs, email blasts, newsletters, social media, or websites?must be aware of rhetorical considerations unique to writing for the web.
This concise, easy-to-follow guide takes you through the underlying principles including web reader habits and the challenges of producing content across multi-platform formats.
It also addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques.
Design as it pertains to the writer is also discussed.
Finally, the book focuses on how to compose specific types of web content and provides useful ?how to? guides covering the most commonly used genres.
- First published
- 2013
- Publishers
- Business Expert Press
- Subjects
- Authorship·Data processing
Books
Leading the Way
Janet Howell
Digital Marketing
Janet Ward
Black Skyy
Janet Stevens Cook
Meet skyy, a fantastic new superhero—and sensitive assassin—who defends the helpless and brings justice to those who cannot fight for themselves.
Bounty Hunters
Janet Evanovich
Bounty Hunters
Janet Evanovich
Writing Fiction
Janet Burroway
Gather
Janet Fletcher
Agent of Change
Janet Walden-West
Theres No Place Like Hope
Janet Lawler
Looking after Miss Alexander
Janet Weston
Good Relations
Janet Reibstein
Cowboy's Easter Redemption
Janet Tronstad
Peace
Janet Bynum
Labour of Love
Janet Finch
Polytheistic Monasticism
Janet Munin
Going Rogue
Janet Evanovich
Thoughts from My Heart
Janet M. Ocasio
Their Blood Got Mixed
Janet Biehl
Dead Betray None
Buck Janet L.
Pistils
Janet Charman
Trust Territory
Janet Morris
Parts of a Whole
Janet Franks Little
Combat COVID-19 Symptoms
Janet Grund
Game On
Janet Evanovich
Sister's Fast Bunny
Janet Engbers
Face-To-Face Dialogue
Janet Beavin Bavelas
Consumption and the Literary Cookbook
Janet Catherina Wesselius
Doing Qualitative Research Online
Janet Salmons
Tempting Fate
Janet Olson
Understanding Survey Translation
Janet A. Harkness
With the growth of cross-national and cross-cultural work in the survey field, it is becoming essential for survey practitioners to have a comprehensive treatment of translation in surveys.
Middle Age Melt
Janet Pitler
Calming Meditations for Busy Catechists
Janet Schaeffler
Army Nurse Corps Voices from the Vietnam War
Janet D. Tanner
Introduction to Sociolinguistics
Holmes, Janet
Bounty
Janet Evanovich
Lucky Lily
Janet McMaster
God, Our Amazing Creator
Janet Jones
Spiritual Vitamins
Janet Lovell
New Cases of Sherlock Holmes
Janet Shaw
I'm Sorry
Janet Riehecky
Antoine's Tale
Janet Curran
Molla Nasreddin
Janet Afary
Credit Derivatives and Synthetic Structures
Janet M. Tavakoli
Site of Struggle
Janet Dees
Uncle Jeff's Friendly Chipmunk
Janet Engbers
Snook Wallow
Janet Heijens
The first in a new series, snook wallow: a wrongful conviction mystery weaves together the stories of two illegal immigrants and the men convicted of killing them.
Who Do You Think You Are Maggie Pink?
Janet Hogarth
Histories of HIV/AIDS in Western Europe
Janet Weston
Art of Landscape Lighting
Janet Lennox Moyer
Volga
Janet M. Hartley
Cold Trail
Janet Dawson
Great Calm
Janet Denison
To the Moon
Janet Lessard
Viktor E. Frankl Goes to Community College
Janet Farrell Leontiou
Language and Ecology in Southern and Eastern Arabia
Janet C. E. Watson
I'm Sorry
Janet Riehecky
Tools to Build Great Kids
Janet Vinciguerra
Yes! I'm a Diva
Janet Chambers
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