Value Dominant Logic

Value Dominant Logic

Helping Individuals and Their Companies to Succeed

by Gautam Mahajan
4/5

Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition.

CEOs must evolve a "value creation" culture for the company in order to properly balance the.

First published
2018
Publishers
Taylor & Francis Group
Language
English

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