How Creating Customer Value Makes You a Great Executive

How Creating Customer Value Makes You a Great Executive

by Gautam Mahajan
2/5

Customer value is an overused and mis-understood term.

Chris Ross said, OThere's a strong argument for changing the term 'marketing' and renaming it 'value creation'.

O Companies fail to create value as well as they could because tools of customer value ar.

First published
2017
Publishers
Business Expert Press
Language
English

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