Interactive Marketing

Name: Interactive Marketing
ISBN: 9780415801713

3/5

(2 votes)

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication.

Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.

First published: 2010
Publishers: Taylor & Francis Group
Subjects: Interactive marketing

About Christopher Miles

British film director, producer and screenwriter...

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