Effective CRM Using Predictive Analytics

Effective CRM Using Predictive Analytics

4/5

A step-by-step guide to data mining applications in CRM.

Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mini.

First published
2015
Publishers
Wiley & Sons· Incorporated· John
Subjects
Customer relations·Management·Data mining

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