Marketing Aesthetics

Name: Marketing Aesthetics
ISBN: 9780684867502

3/5

(38 votes)

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors.

How have these companies created this irresistible appeal for their brands? How have they sustained a competitive e.

First published: 1997
Publishers: Simon & Schuster· Limited

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