The social customer

Name: The social customer
ISBN: 9780071759182

how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers

by Adam Metz

3/5

(31 votes)

"The social customer is your NEW customer.

And if you don't recognize it, they will be someone else's new customer.

Adam Metz presents a clear, concise game plan for attracting them, connecting with them, and keeping them.

Don't just buy this book: invest.

First published: 2011
Publishers: McGraw-Hill
Language: English

This book was good but not the most engaging. But it did come in great condition and got the job done.

I bought this book on Amazon with some reluctance because I read so many valid Social Media Marketing/Content Strategy/Listening/Etc books and I was not sure what more this Author could add. The word that got me hooked to buy was "customer.

I just finished reading The Social Customer by Adam Metz--long after I intended to. I am teaching a digital marketing elective this summer and wanted to have this in my toolkit.

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